MIDEM Marketing Competition - Best Music In Commercials

I'm just back from MIDEM where I was lucky enough to moderate the "Best Music in Commercials" strand of the MIDEM Marketing Competition.

You can see the presentation of case studies and panel discussion here.


The winner of the award was:

"Sprint/HTC EVO 4G LTE Launch" - Gabe McDonough, VP & Music Director, Leo Burnett (USA)

The othere finalists were:

"Blackberry Night Bikes" - Daniel Jackson, Managing Director of CORD Worldwide, Cutting Edge Music (UK)
 
"C3 Face" - Lionel Dray, Music Supervisor, The:Hours (France)
 
"La Guirlande" - Vincent Nayrolles, Head of Music & Sound, The Shop / Young & Rubicam (France)
 
"Matinique Moments" - Jeppe Kaltoft, CEO & Executive Music Supervisor, Upright Music (Denmark)
 
"Origami" - Christophe Caurret, Music Creative Director, BETC Music (France)
 
"Renault Twizy: Plug into the Positive Energy" - Thomas Jamet, President of Brand Content at UDECAM and CEO, Moxie (France)
  
"Unlock the 007 in you" - Hugo Takacs, International Account Director, Publicis Conseil (France)
 
"Youtube Space Lab" - Pete Martin, Creative Partner, Aurotone (UK)


A big thank you to the four jury members:

  

Steven Craenmehr, Creative Director & Sonic Branding Specialist, MassiveMusic Branding (Netherlands)

Patrick Joest, SVP Licensing and Marketing International, BMG (Germany)

Alex Lavery, Creative Director & Co-Founder, Pitch & Sync (UK)

Jeannette Perez, VP, Music for Brands & Advertising/Licensing, Sony Music Entertainment (USA)

Thank you also to Benjamin DEBUSSCHERE, Conference Project Manager, ReedMIDEM for inviting me to moderate the session.