You can read all the details here. Do have a look.
Good Luck!
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Thursday, 6 October 2011
MIDEM Marketing Campaign Competition
If like myself, you're planning to attend MIDEM 2012, you might want to enter recent campaign work for the MARKETING CAMPAIGN COMPETITION.
You can read all the details here. Do have a look.
Good Luck!
You can read all the details here. Do have a look.
Good Luck!
Thursday, 29 September 2011
The Music4.5 "Brand Discovery" event yesterday was well attended and provided some lively debate on the complex issues that brands face when partnering with music tech companies.
There were some compelling presentations, and you can follow the story on the Music4.5 twitter feed.
The whole session was superbly moderated by Cliff Fluet of Lewissilkin who kept the discussion flowing with targeted and provocative questions.
I participated on the final panel entitled "How to get these deals away and where they fall over". You can see the slide show here.
The panel discussion sought to examine the "hard" commercial truths which are often ignored amid the "soft" issues of social media statistics. Essentially, how will the partners monetize the relationship and where are the risks that could scupper that objective?
My recommendation is that preparation is everything if brands are to choose the right partners and establish enduring and profitable relationships in the music space. This necessitates that both parties ask tough questions of themselves and potential partners. The slides provide some example questions which I hope will be useful.
My thanks to Petra Johansson and Rassami Hok Ljungberg of Music4.5 for setting up a great event with an interesting mix of attendees.
There were some compelling presentations, and you can follow the story on the Music4.5 twitter feed.
The whole session was superbly moderated by Cliff Fluet of Lewissilkin who kept the discussion flowing with targeted and provocative questions.
I participated on the final panel entitled "How to get these deals away and where they fall over". You can see the slide show here.
The panel discussion sought to examine the "hard" commercial truths which are often ignored amid the "soft" issues of social media statistics. Essentially, how will the partners monetize the relationship and where are the risks that could scupper that objective?
My recommendation is that preparation is everything if brands are to choose the right partners and establish enduring and profitable relationships in the music space. This necessitates that both parties ask tough questions of themselves and potential partners. The slides provide some example questions which I hope will be useful.
My thanks to Petra Johansson and Rassami Hok Ljungberg of Music4.5 for setting up a great event with an interesting mix of attendees.
Reaching For Higher Love
I'm looking forward to the MMF/Genuine Article session this evening entitled :
“Reaching For Higher Love” – How Brands and Bands can find mutually-beneficial partnerships.
It's held in the PRS boardroom at 6pm. Full details here. Hope to see you there!
“Reaching For Higher Love” – How Brands and Bands can find mutually-beneficial partnerships.
It's held in the PRS boardroom at 6pm. Full details here. Hope to see you there!
Tuesday, 27 September 2011
Want to learn more about music & brands?
I'm lucky to have been invited to speak at Music4.5's Brand Discovery session tomorrow. Our panel discussion is called:
"How to get these deals away and where they fall over?"
We'll be looking at the questions that brands need to ask themselves and potential partners before starting a relationship. Frequently this doesn't happen, hence the "where they fall over" discussion.
Do join us if you can - full details are here.
"How to get these deals away and where they fall over?"
We'll be looking at the questions that brands need to ask themselves and potential partners before starting a relationship. Frequently this doesn't happen, hence the "where they fall over" discussion.
Do join us if you can - full details are here.
Wednesday, 8 June 2011
How can music companies best work with brands?
Are you a record label, music publisher or artist manager looking to collaborate with brands?
Read our top tips here in Midem Blog to improve your strike rate at forming new partnerships.
Read our top tips here in Midem Blog to improve your strike rate at forming new partnerships.
Friday, 27 May 2011
Resilient in Figaro Digital – printed version of article
To view the printed version of our recent Figaro Digital article on best-practice music procurement, click on the thumbnail to the right.
Wednesday, 25 May 2011
Brands: Top tips for engaging artists & buying music
Music & Brand Marketing : A marriage made in heaven?
Figaro Digital kindly asked me to write a best-practice piece for brands looking to cut better deals when engaging artists or buying music tracks.
Read the full article here
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